What makes you unique in your job search - Hallie Crawford

What makes you unique in your job search Here is a recent article from WSJ.com that I found very helpful, Must-Have Job Skills in 2013. For a successful job search, create your brand by defining what your unique selling points are.  Here are some questions to consider when creating your brand: What makes you special? What talents and/or skills do you have that not everyone has? What stands out most about your personality type? Are you really direct and assertive? Are you good at resolving conflict? Are you a great negotiator? What are you personality traits? To help you find your brand ask other people who know you well, or have worked with you, for feedback on these questions. Another option is to look at past work experience. Work experience is a key part of your brand because it can help you pinpoint the highlights of your career. Luckily, social media makes it easier to create a brand. It’s more important than ever before to incorporate social media into your job search. It is a very useful tool to  make your brand more powerful and VISIBLE. Use social media to leverage your brand, and to have wider audience. If youd like more help with you job search, contact us today for a complimentary consultation. Hallie Crawford Career Coach P.S. How do you know if your resume is good?  Take this  Resume Quiz  to find out how to keep your resume out of the trash can.

6 tips for delivering feedback in the most constructive way

6 hints for conveying criticism in the most productive manner 6 hints for conveying criticism in the most productive manner Regardless of whether your managerial style is free soul or more results-driven Realist, you're a genuine #bossbabe who brings her own arrangement of much-required ascribes to her group. Perhaps it's your capacity to settle on autonomous choices, or possibly it's your peacemaking skill - yet it's likely not your authority of valuable analysis, right? First-time managers and prepared vets the same battle with this assignment, so don't feel reluctant in the event that you fear those one-on-one gatherings with your colleagues. Ashley Cox, initiative improvement master and author of SproutHR, gave us some insider tips for carefully and successfully passing on some not really positive information so you can stop stressin' and return to killin' it.1. Keep it clear and conciseChannel your internal Rory Gilmore and get ready, get ready, plan. Previously, try to secretly go over what you need and need to share during the discussion. On the off chance that it will assist you with remaining on target and recall fundamental subtleties, you may even need to record visual cues and carry them with you to the gathering. Being readied will help facilitate your nerves and keep your discussion centered, Cox says. Keep in mind, as apprehensive as you are conveying this data, the individual on the opposite end is multiple times as anxious hearing it.2. Refine the conversationAt some point in your profession, you got some useful analysis that stung in any event a smidgen (you wouldn't be the place you are something else!). Remember this when you're attempting to pass on your criticism. How might you need to get the data that you're going to convey? When you've responded to this inquiry, alter as per their character type. While conveying helpful analysis, recall that there's an individual on the opposite side of the discussion - one with dreams, objectives, emotions and, indeed, an actual existence going on outside of work, Cox accentuates. Think about that something outer could be a ffecting their general execution and try to comprehend what's going on.3. Maintain a strategic distance from extremesYou would prefer not to leave the gathering feeling like a mean chief, yet you likewise would prefer not to leave feeling like you didn't express what is on your mind. The most ideal approach to guarantee neither of these results is to maintain a strategic distance from boundaries (i.e., being to dull or excessively fragile). Being too gruff can provoke the worker to go on edge and cause them to feel deadened to make changes. Being too sensitive can leave the individual inclination confounded and similarly unmotivated to adjust their activities. Cox suggests being both immediate and prudent. Being immediate assists with guaranteeing your message is conveyed obviously and is comprehended, she explains.4. Address the conduct, not the individualRegardless of how well you and this specific representative jive, there's an explanation they're in your group - in light of the fact that they contribute something important. Recall this when conversing with them. This activity or occasion that you're talking about with the individual is only that - one activity or occasion, Cox states. We're all human. We as a whole wreckage up. This person's one error or weakness doesn't make them a terrible individual or even an awful representative. Address the conduct or activity as being unwanted, not the individual, Cox reiterates.5. Incorporate the whyThis may appear glaringly evident, yet Cox says that all through her vocation, she's seen endless episodes of individuals sharing input and afterward neglecting to pass on why the proposed improvement should be made. It's not useful on the off chance that you tell somebody that a move they made wasn't right in the event that you don't share why, Cox shares. Make a point to clarify why this conduct or activity straightforwardly affected the group, the client or the general organization vision. This will place things int o viewpoint for the beneficiary and eventually urge them to make alterations. What's more, on the off chance that you can't think about a why, you should reconsider the legitimacy of your critique.6. Move forwardCox doesn't gloss over it: During the discussion, you'll be awkward. After the discussion, you'll most likely despite everything feel awkward. And that is alright, she guarantees us. In any case, put forth a purposeful attempt to continue as you ordinarily would, regardless of whether that is kidding near, making casual conversation or whatever your ordinary style is. Since you're the chief, the individual will submit general direction to you about the proper behavior. Try not to make it peculiar and it won't be, Cox says. All things considered, you simply shared some criticism to support the individual and the group improve. Nothing abnormal about that at all!This article was initially distributed on Brit + Co.

Why Entrepreneurs Need To Invest In Insurance to Succeed

Why Entrepreneurs Need To Invest In Insurance to Succeed The quantity of independently employed laborers in the U.S. remains at 15 million however Freshbooks conjectures that an extra 27 million laborers will go the self-utilized course throughout the following two years. This is because of numerous individuals putting more an incentive on keeping up adaptability and opportunity. While being in charge of your income can be fulfilling, recall that high rewards accompanies higher hazard. Indeed, even as you attempt to safely change your career into independent work, the sudden can occur and you will require a protection strategy that can secure your business, your wellbeing and your salary. Property Insurance This sort of protection is fundamental particularly on the off chance that you have business property, for example, office hardware, stock or different resources. For the expense of $500 to $1000 every year, this item can take care of the expense of harm to your business because of a fire mishap, vandalism, robbery and so forth. You may likewise need to incorporate business interference as a component of the strategy so as to safeguard your income if the business can't work. While protecting your business' structures isn't obligatory, on the off chance that you have a home loan your supplier may require a spread to be set up. Momentary Disability A health care coverage may cover your doctor's visit expenses, yet in case you're excessively wiped out or harmed to work in what capacity will you produce enough salary to support yourself ? Contingent upon your inclusion, a disability strategy will supplant your income by paying about 60% of your typical pay. The catch is that the installments can just last from nine weeks to a year thus it is significant that you have a secret stash set up. Wellbeing and Relevant Life Insurance In the standard work power, numerous representatives locate that clinical protection is incorporated as a major aspect of their advantages bundle. Be that as it may, as an independently employed individual you should get your own inclusion. Getting medical coverage isn't only significant for you, yet for your family too. An approach will guarantee security for you and your family, covering everything from routine clinical consideration to crises. Then again, extra security can be like a run of the mill work based disaster protection strategy in that your business pays the premiums rather than you. This strategy is a duty proficient route for your family to get money related support in the type of a singular amount on the off chance that something transpires. General and Professional Liability An item liability claim on normal can cost about $35,000. This can make colossal misfortunes your business in the event that you have no arrangement set up. In this way, a general risk protection is expected to shield your business from outsider cases for property harms or real mischief that may have been brought about by your items or administrations. An expert obligation (otherwise called mistakes and oversights protection) is an unquestionable requirement have on the off chance that you offer guidance or certain expert administrations. This sort of strategy will take care of the expense of lawful expenses and pay on the off chance that a customer accuses you of carelessness, offense or mix-ups made by you. Furthermore, in the event that you need to land contracts with government organizations and endeavor customers, you'll in all likelihood need to introduce verification of risk protection so as to offer. Different kinds of Insurance that you may require In view of your organization's particular needs, an entrepreneur's approach can diminish costs by bundling all the necessary inclusion an entrepreneur may require. On the off chance that you handle delicate customer data, an information penetrate protection can ensure you in the event of advanced or physical robbery. In the event that you are wandering into independent work you will require some sort of protection. It is likewise a smart thought to survey your inclusion as often as possible so as to guarantee that you have approaches that address your issues and can be supported monetarily.

5 Ways to Give Your Digital Marketing Career a Boost

5 Ways to Give Your Digital Marketing Career a Boost 5 Ways to Give Your Digital Marketing Career a Boost Advanced advertising is a moderately new industry, which implies there is little in the method of uniform, built up techniques for improving your computerized showcasing vocation. All in all, that is the situation for any vocation in any field. Our professions rely upon our individual characters and abilities. They create at various paces as indicated by a wide range of factors, some inside our control and some not. All things considered, there are a couple of brilliant principles you should remember while seeking after an advanced showcasing vocation, regardless of what your identity is: 1. Improve Your Skills Continuously In the event that you want customers or managers to pick you over your rivals, you have to demonstrate you recognize what youre doing. This is the reason you have to continue improving your abilities after some time. One extraordinary approach to do that is to put resources into procuring the correct confirmations. Aside from boosting your insight, these confirmations will likewise assist you with situating yourself as an expert in the field. Here are a couple of well known courses you should look at: HubSpots Inbound Marketing Certification HubSpots Content Marketing Certification HubSpots Contextual Marketing Certification Hootsuites Social Marketing Certification Google Analytics Individual Qualification Google AdWords Fundamentals Content Marketing Institutes Online Certification 2. Become a T-Shaped Marketer Computerized promoting is an enormous field. Site design improvement (SEO), pay-per-click (PPC), copywriting, content turn of events, and web based life promoting are only a portion of its significant branches. Turning into a specialist in every one of these fields is outlandish, yet you can turn into a T-formed marketer: someone who has a general information on different promoting disciplines but specializes in a couple of fields. Lets state you appreciate experimental writing and leading investigations. All things considered, the job of a substance advertiser is ideal for you. You should have some essential information on third party referencing, web based life showcasing, and influencer look into, however your main specialization would be producing important, connecting with, and useful substance that sticks out. 3. Keep steady over Industry Trends Computerized showcasing evolves quickly, and on the off chance that you dont keep pace, you will linger behind your competitors. To keep steady over the most recent news and improvements, you should follow definitive advanced promoting destinations, for example, Internet searcher Land Internet searcher Journal Content Marketing Institute Computerized Marketing Institute Refined HubSpot 4. Track Your Metrics Lets state youre running a PPC crusade for one of your customers. On the off chance that your advanced promoting group doesnt incorporate an information investigator, you have to monitor your measurements yourself. This is significant for a couple of reasons. To start with, your customers need you to evaluate the adequacy of your system and compute the ROI for their battles. Second, by setting clear PPC benchmarks, you will have the option to recognize and address shortcomings in your technique. To put it plainly, to accomplish the ideal objectives, you have to comprehend your measurements. On the off chance that youre not certain which ones to track and how, investigate the courses gave by Google Analytics or HubSpot. 5. Fabricate a Solid Personal Brand When you enter the computerized advertising field, you have to figure out how to transcend the opposition. One of the best approaches to do so is to mark yourself. The initial phase in marking yourself is cleaning your LinkedIn profile. As the fundamental expert interpersonal organization, LinkedIn permits you to get yourself took note. It can even fill in as your online resume, given that a great many organizations utilize the webpage to discover up-and-comers. To receive the rewards of your LinkedIn profile, you should: Pick an expert looking profile photograph Compose an eye catching synopsis Rundown the abilities pertinent to your computerized showcasing profession, and ensure you get a lot of supports to help your believability Dont restrict yourself to interfacing with individuals you know; manufacture associations with new associations who work in specialties identified with your own Connect with your adherents by sharing important substance, just as preferring and commenting on their exercises. Having an executioner LinkedIn profile is a need, yet its insufficient all alone to fabricate an individual brand that sticks out. Basically, all LinkedIn accounts resemble the other the same, so you cannot really communicate your uniqueness on the stage. That is the reason, notwithstanding an incredible LinkedIn profile, you need a drawing in close to home site. Your site is about you. It lets you present yourself anyway you need, accentuating your positive customer encounters and demonstrating your validity with high-quality substance. Above all, it will soar your perceivability in the web index results pages. Decisively thus, its consistently a decent idea to utilize your own name as your area name. Thusly, your site will likely be the first thing people find when they Google your name. - While the entirety of the above will assist you with standing apart as an advanced advertiser, remember that turning into an innovator in the field requires a long-term venture. To succeed, you need energy and responsibility. Continually improve your insight, monitor patterns, screen your major key execution markers, and build a strong individual brand. On the off chance that you do those things, youll excel. David Webb is a business advisor, promoting expert, and an essayist. He is an editorial manager in-boss at BizzmarkBlog. You can contact him on Twitter or Facebook.

5 Ways to Give Your Digital Marketing Career a Boost

5 Ways to Give Your Digital Marketing Career a Boost 5 Ways to Give Your Digital Marketing Career a Boost Advanced advertising is a moderately new industry, which implies there is little in the method of uniform, built up techniques for improving your computerized showcasing vocation. All in all, that is the situation for any vocation in any field. Our professions rely upon our individual characters and abilities. They create at various paces as indicated by a wide range of factors, some inside our control and some not. All things considered, there are a couple of brilliant principles you should remember while seeking after an advanced showcasing vocation, regardless of what your identity is: 1. Improve Your Skills Continuously In the event that you want customers or managers to pick you over your rivals, you have to demonstrate you recognize what youre doing. This is the reason you have to continue improving your abilities after some time. One extraordinary approach to do that is to put resources into procuring the correct confirmations. Aside from boosting your insight, these confirmations will likewise assist you with situating yourself as an expert in the field. Here are a couple of well known courses you should look at: HubSpots Inbound Marketing Certification HubSpots Content Marketing Certification HubSpots Contextual Marketing Certification Hootsuites Social Marketing Certification Google Analytics Individual Qualification Google AdWords Fundamentals Content Marketing Institutes Online Certification 2. Become a T-Shaped Marketer Computerized promoting is an enormous field. Site design improvement (SEO), pay-per-click (PPC), copywriting, content turn of events, and web based life promoting are only a portion of its significant branches. Turning into a specialist in every one of these fields is outlandish, yet you can turn into a T-formed marketer: someone who has a general information on different promoting disciplines but specializes in a couple of fields. Lets state you appreciate experimental writing and leading investigations. All things considered, the job of a substance advertiser is ideal for you. You should have some essential information on third party referencing, web based life showcasing, and influencer look into, however your main specialization would be producing important, connecting with, and useful substance that sticks out. 3. Keep steady over Industry Trends Computerized showcasing evolves quickly, and on the off chance that you dont keep pace, you will linger behind your competitors. To keep steady over the most recent news and improvements, you should follow definitive advanced promoting destinations, for example, Internet searcher Land Internet searcher Journal Content Marketing Institute Computerized Marketing Institute Refined HubSpot 4. Track Your Metrics Lets state youre running a PPC crusade for one of your customers. On the off chance that your advanced promoting group doesnt incorporate an information investigator, you have to monitor your measurements yourself. This is significant for a couple of reasons. To start with, your customers need you to evaluate the adequacy of your system and compute the ROI for their battles. Second, by setting clear PPC benchmarks, you will have the option to recognize and address shortcomings in your technique. To put it plainly, to accomplish the ideal objectives, you have to comprehend your measurements. On the off chance that youre not certain which ones to track and how, investigate the courses gave by Google Analytics or HubSpot. 5. Fabricate a Solid Personal Brand When you enter the computerized advertising field, you have to figure out how to transcend the opposition. One of the best approaches to do so is to mark yourself. The initial phase in marking yourself is cleaning your LinkedIn profile. As the fundamental expert interpersonal organization, LinkedIn permits you to get yourself took note. It can even fill in as your online resume, given that a great many organizations utilize the webpage to discover up-and-comers. To receive the rewards of your LinkedIn profile, you should: Pick an expert looking profile photograph Compose an eye catching synopsis Rundown the abilities pertinent to your computerized showcasing profession, and ensure you get a lot of supports to help your believability Dont restrict yourself to interfacing with individuals you know; manufacture associations with new associations who work in specialties identified with your own Connect with your adherents by sharing important substance, just as preferring and commenting on their exercises. Having an executioner LinkedIn profile is a need, yet its insufficient all alone to fabricate an individual brand that sticks out. Basically, all LinkedIn accounts resemble the other the same, so you cannot really communicate your uniqueness on the stage. That is the reason, notwithstanding an incredible LinkedIn profile, you need a drawing in close to home site. Your site is about you. It lets you present yourself anyway you need, accentuating your positive customer encounters and demonstrating your validity with high-quality substance. Above all, it will soar your perceivability in the web index results pages. Decisively thus, its consistently a decent idea to utilize your own name as your area name. Thusly, your site will likely be the first thing people find when they Google your name. - While the entirety of the above will assist you with standing apart as an advanced advertiser, remember that turning into an innovator in the field requires a long-term venture. To succeed, you need energy and responsibility. Continually improve your insight, monitor patterns, screen your major key execution markers, and build a strong individual brand. On the off chance that you do those things, youll excel. David Webb is a business advisor, promoting expert, and an essayist. He is an editorial manager in-boss at BizzmarkBlog. You can contact him on Twitter or Facebook.